{"title":"TOP PAGE","description":"","products":[{"product_id":"norm-tea-house-オリジナルブック-sawa-茶話","title":"norm tea house original book “SAWA Tea Story”","description":"\u003cp data-mce-fragment=\"1\"\u003e norm tea house original book\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e There are 16 chapters and 58 pages filled with stories about tea as seen by norm. \u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eHello, this is norm.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWe are working to introduce a variety of teas made in Japan.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWith the hope that brewing and enjoying tea will become a daily activity again,\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp data-mce-fragment=\"1\"\u003e \u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eNormal, everyday, normal.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAs someone who works in tea, what do you think about the Japanese tea boom? Or, will tea be the next after the third wave (in coffee and cafe culture)? I sometimes get asked questions like that. It is difficult to answer this question because I feel that tea is far more profound and difficult to grasp than one might imagine, and that it is not a phenomenon that can be fully defined or explained within the terms defined by capitalist society. Although changes that appear to be in decline are occurring in this age-old tradition, in reality, we and tea continue to coexist, flowing with the times while constantly making small changes. I have a friend who says, ``History never betrays me.'' In his words, there is a sense of security in things that have been so taken for granted for so long. Things that exist so naturally have a reason for their existence.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eAn incredible amount of tea has been produced around the world since ancient times, and Japan is one of the producing regions. norm introduces tea from this region, tea that is within our reach, and tea made in Japan.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIn the Japanese tea market, there are teas with perfect scores and teas with extra marks. Good and bad can be determined based on established standards. From a commercial perspective, it is necessary to establish standards. However, on the other hand, the freedom to step out of the box is taken away. I know that there are many attractive teas that are called bangai. I also know people who take pride in making that tea. That's why I find it questionable that tea is being treated with such low praise. Putting aside the question of which teas are better or worse, if you can find a tea you like, it will definitely make your life more enjoyable. In this book, what exactly is tea? From this story, we will talk about our favorite teas, the people who make them, and the places where they are made. It spells out wide, shallow, light, and bright. Socrates said that ignorance is sin and knowledge is emptiness. Let's learn about tea and have tea together!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cbr data-mce-fragment=\"1\"\u003e","brand":"norm tea house","offers":[{"title":"Default Title","offer_id":40852833665093,"sku":"","price":1100.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/4454\/9189\/files\/2309_norm_A0136.jpg?v=1701937913"},{"product_id":"紙袋","title":"紙袋","description":"","brand":"norm tea house","offers":[{"title":"無地紙袋","offer_id":40854201008197,"sku":"","price":0.0,"currency_code":"JPY","in_stock":true},{"title":"オリジナル紙袋（ワンサイズ）","offer_id":40854201040965,"sku":"","price":120.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/4454\/9189\/files\/2309_norm_A0213.jpg?v=1701971573"},{"product_id":"ご家庭用-冬季限定-ほうじ茶飲み比べセット","title":"ほうじ茶飲み比べ三種","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eほうじ茶の飲み比べセットです。\u003cbr\u003eほうじ茶が三種類も？と疑問なあなた、心配ご無用。\u003cbr\u003enorm tea house のほうじ茶は全く味わい、香り、印象が異なります。\u003cbr\u003e原料は基本的にはブレンドなので品種茶ではありませんが、それぞれとても個性豊かな茶葉です。ホットでももちろん、全て水出しでも美味しく楽しんでいただけます。\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e「ノームの茎ほうじ」\u003c\/p\u003e\n\u003cp\u003e焙煎度合い　●○○○\u003cbr\u003e酸化発酵度合い　\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e●●○○\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eこのお茶は緑茶の茎と烏龍茶の茎をそれぞれ焙煎後にブレンドした 「茎のほうじ茶」です。葉の原料に比べカフェインも少なく飲み心地も軽やかです。クッキーのような焼き菓子を想わせる甘い香り、 ほんのりミルキーな印象も。飲んだあとに明るいフルーティな甘さが残ります。ホットは熱湯でさっと（1分半くらい）抽出するのがおすすめ。水出しにしても、さらに華やかな印象で美味しく楽しめます。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e「春摘み煎茶ほうじ」\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e焙煎度合い　●●○○\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e酸化発酵度合い　\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e●○○○\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e春に摘んだ一番茶の煎茶を原料に使い、強火でサッと軽い焙煎で仕上げたほうじ茶です。はじめにドライの杏や栗のような香りがふわり、栗のような甘い香り、うっとり焙煎の芳しさが追いかけてきます。芯のあるボディに緑茶感、上品な渋みが残る美しい焙じ茶です。抽出は熱湯でキリッと淹れても、少し冷まして柔らかく淹れても美味しく入ります。水出しはもちろん、ミルクブリューもおすすめです◎\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e「天日干しほうじ茶　やぶきた」\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e焙煎度合い　\u003cmeta charset=\"utf-8\"\u003e●\u003cmeta charset=\"utf-8\"\u003e●\u003cmeta charset=\"utf-8\"\u003e●○\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003e酸化発酵度　\u003cmeta charset=\"utf-8\"\u003e●\u003cmeta charset=\"utf-8\"\u003e●○\u003cmeta charset=\"utf-8\"\u003e○\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e「やぶきた」という品種の緑茶の焙じ茶です。乾燥機を使わず太陽の光と風でじっくり乾燥をしています。お布団を干した日にお日様の匂いがしたり、温かいエネルギーを感じるように、日干のお茶にもそれに似た温かみがあります。さらに釜炒りも大きな釜で手炒りで行なっているので、茶葉の形も特徴的で味わいもおおらかです。水出しの場合は茶葉の比率を少し下げてもさっぱり美味しいです。ミルクブリューとの相性も◎\u003c\/span\u003e\u003c\/p\u003e","brand":"norm tea house","offers":[{"title":"ご家庭用","offer_id":41526391996485,"sku":"","price":3600.0,"currency_code":"JPY","in_stock":true},{"title":"贈り物（箱\/ラッピング）","offer_id":41526392029253,"sku":"","price":3800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/4454\/9189\/files\/IMG_3635.heic?v=1768441628"},{"product_id":"norm-original-blend-forest","title":"norm original blend  FOREST","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eブレンドティ　FOREST  50g\u003c\/p\u003e\n\u003cp 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BAG","description":"\u003cp\u003e 【茶染ボトルバッグ】\u003c\/p\u003e\n\u003cp\u003enormのために作って頂いたオリジナルの型、normの茶葉を使って手染めで染めたボトルバッグ。内側には「norm」の刺繍タグが。茶葉のみで染めた淡いクリームカラーと、茶葉+鉄媒染で染めたグレーの二色からお選び頂けます。和装を想わせる上品なラインと、重みをもたせても柔らかく包み込むリネンの生地で年齢を選ばずお使い頂ける形です。水出しボトルやワインのボトルバッグにはもちろん、ちょっとしたおでかけに小さなバッグとしても使い勝手が良さそうです。\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e稲田麻衣\u003c\/p\u003e\n\u003cp\u003e2016年に渡仏して刺繍学校へ入学。ヨーロッパの様々な国、時代の技法を学びながら、手仕事の根付く環境での生活からも同時に学びを得る。自身の興味の赴くままに、刺繍や染織、お菓子作りや料理まで、手を動かして生み出す愉しさを追いかける。\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"norm tea 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